Product Life Cycle Strategies Pdf Download
403 Forbidden . description The requested resource is not available. The product revenue and profits can be plotted as a function of the life-cycle stages as shown in the graph below: Product Life Cycle Diagram Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. For example, the product may be changed if it is being rejuvenated, or left unchanged if it is being harvested or liquidated. Some suggestions: Go back to the last page Go to the home page .. Decline Stage As sales decline, the firm has several options: Maintain the product, possibly rejuvenating it by adding new features and finding new uses. Harvest the product - reduce costs and continue to offer it, possibly to a loyal niche segment.
Apache Tomcat/7.0.35. Competition may appear with similar products. Product features may be enhanced to differentiate the product from that of competitors. Maturity Stage At maturity, the strong growth in sales diminishes. Accounting Business Law Economics Entrepreneurship Finance Management Marketing Operations Statistics Strategy . .. Marketing communications seeks to build product awareness and to educate potential consumers about the product. Some suggestions: Go back to the last page Go to the home page .. QuickMBA/Marketing/ Product Life Cycle The Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity, and decline.
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